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PRIVACY POLICY

MARCEL – A Brand of Bhagwati Plyboard Limited

Website: https://bplmarcel.com
Last Updated: 9 October 2026

1. Introduction

Welcome to the MARCEL website, operated for MARCEL, a brand of Bhagwati Plyboard Limited (“Company”, “we”, “our” or “us”).

We respect your privacy and are committed to protecting the personal information you share with us when visiting our website, exploring our products or contacting us with enquiries.

This Privacy Policy explains what information we may collect, how we use and protect it, when we may share it with third parties, and the choices available to you regarding your personal information.

By accessing or using our website, you acknowledge that you have read this Privacy Policy. Where consent is required under applicable law, we will seek your consent before processing your personal information for the relevant purpose.

2. About Us

MARCEL is a brand of Bhagwati Plyboard Limited.

Company Address:

Bhagwati Plyboard Limited
59 Chittaranjan Avenue, First Floor
Kolkata – 700 012
West Bengal, India

Website: https://bplmarcel.com

For privacy-related questions, you may contact us through the Contact Us section of our website.

3. Information We May Collect

Depending on how you interact with our website, we may collect the following categories of information.

A. Personal Information Provided by You

When you submit an enquiry, request information about our products or contact us through our website, we may collect:

  • Name

  • Email address

  • Mobile or telephone number

  • Company or organisation name, where provided

  • City, location or business address, where provided

  • Details of your enquiry or message

  • Any other information you voluntarily provide through our contact forms or communications

Please do not submit sensitive personal information unless it is specifically necessary and requested for a legitimate purpose.

B. Technical and Usage Information

When you visit our website, certain technical information may be collected automatically, subject to your browser settings and the technologies enabled on the website. This may include:

  • Internet Protocol (IP) address

  • Browser type and version

  • Device type and operating system

  • Pages visited and time spent on the website

  • Referring website or source of the visit

  • General website interaction and performance data

This information may be used to maintain website security, diagnose technical issues and understand how visitors use our website.

C. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support essential website functions, remember preferences, analyse website traffic and, where applicable, measure marketing performance.

You may be able to manage your cookie preferences through the cookie consent mechanism available on our website or through your browser settings.

For further details, please refer to our Cookie Policy.

4. How We Use Your Information

We may use the information collected for the following purposes:

  1. Responding to enquiries: To answer questions about MARCEL products, product specifications, availability, applications and other business-related matters.

  2. Customer and business communication: To contact you regarding an enquiry you have submitted or information you have requested.

  3. Dealer and business enquiries: To respond to enquiries from dealers, distributors, designers, architects, contractors, institutions and other prospective business partners.

  4. Website operation: To maintain, operate and improve the functionality, content and performance of our website.

  5. Understanding visitor behaviour: To analyse website usage and improve the relevance and accessibility of our content.

  6. Security and fraud prevention: To protect our website, systems and business against unauthorised access, misuse and security threats.

  7. Legal and regulatory compliance: To comply with applicable legal obligations and respond to lawful requests from competent authorities.

  8. Marketing and promotional communication: Where permitted by applicable law and, where required, with your consent, to share relevant product updates, announcements and promotional information.

We will use personal information for purposes that are lawful and relevant to our business and will not knowingly use it in a manner inconsistent with this Privacy Policy or applicable law.

5. Legal Basis for Processing

We process personal information where we have a lawful basis to do so under applicable law. Depending on the circumstances, this may include:

  • Your consent, where required.

  • Responding to a request or enquiry you have initiated.

  • Taking steps in connection with a potential business relationship.

  • Meeting legal or regulatory obligations.

  • Other lawful grounds available under applicable law.

Where processing is based on consent, you may withdraw your consent in accordance with applicable law. Withdrawal will not affect the lawfulness of processing carried out before the withdrawal.

6. Sharing of Personal Information

We do not sell your personal information to third parties as part of our ordinary business operations.

We may share relevant information with the following categories of recipients when necessary for the purposes described in this policy:

A. Service Providers

We may engage third-party service providers to support website hosting, maintenance, security, analytics, communication systems and other business operations.

These providers may access information only to the extent necessary to perform their services, subject to appropriate arrangements and applicable legal requirements.

B. Business Representatives

Where appropriate, an enquiry may be shared with an authorised representative, dealer, distributor or other relevant business contact to help address your request.

C. Legal and Regulatory Authorities

We may disclose information where required by applicable law, a valid legal process or a lawful request from a competent authority, or where disclosure is otherwise legally permitted.

D. Business Transactions

In connection with a merger, restructuring, acquisition or transfer of business assets, relevant information may be transferred where legally permitted and subject to appropriate safeguards.

We will take reasonable steps to ensure that personal information is shared only where necessary and handled appropriately.

7. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms, embedded videos or other external services.

If you access such websites or services, their own privacy policies and terms of use will apply. We do not control the privacy practices, content or security of third-party websites and are not responsible for their independent collection or use of your information.

We recommend reviewing the relevant third party’s privacy policy before providing personal information to it.

8. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.

These measures may include appropriate access controls, website security measures and safeguards provided by our service providers.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure. Accordingly, while we take reasonable steps to protect your information, we cannot guarantee absolute security.

9. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including responding to enquiries, maintaining relevant business records, resolving disputes and meeting applicable legal obligations.

The retention period may vary depending on the nature of the information, the purpose of processing and any applicable legal requirements.

When personal information is no longer required, we will take reasonable steps to delete it or otherwise dispose of it securely, subject to applicable law.

10. Your Privacy Rights and Choices

Subject to applicable law, you may have the right to:

  • Request information about the personal data we process about you.

  • Request correction or updating of inaccurate or incomplete personal information.

  • Request erasure of personal information where applicable.

  • Withdraw consent where processing is based on consent.

  • Raise a concern or grievance regarding the handling of your personal information.

  • Exercise other rights available under applicable data protection and privacy laws.

Requests will be assessed in accordance with applicable law. We may need to verify your identity before acting on a request and may retain certain information where legally required or otherwise permitted.

To exercise your rights or raise a privacy concern, please contact us through the Contact Us section of our website, providing sufficient details for us to identify and address your request.

11. Marketing Communications

If you have requested or consented to receive marketing communications, where required, we may contact you with relevant product information, company updates or promotional announcements.

You may opt out of marketing communications at any time by following the unsubscribe instructions provided in the communication, where available, or by contacting us through our website.

Opting out of marketing communications will not prevent us from sending necessary responses to your enquiries or other communications that we are legally permitted or required to send.

12. Children’s Privacy

Our website is intended primarily for business customers, professionals and members of the general public interested in our products.

We do not knowingly seek to collect personal information from children except where permitted by applicable law and with any safeguards or consent required by law.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the matter and take appropriate action.

13. International Data Transfers

Some third-party service providers used in connection with our website may process or store information on servers located outside India.

Where personal information is transferred outside India, we will take steps to ensure that such transfers comply with applicable Indian law and any other applicable legal requirements.

14. Changes to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes in our business practices, website functionality, technology or applicable legal requirements.

Any revised policy will be published on this page with an updated “Last Updated” date.

We encourage you to review this page periodically to remain informed about how we handle personal information.

15. Contact Us

If you have any questions, requests or concerns regarding this Privacy Policy or the handling of your personal information, you may contact us using the Contact Us section of the MARCEL website.

Bhagwati Plyboard Limited
Brand: MARCEL

59 Chittaranjan Avenue, First Floor
Kolkata – 700 012
West Bengal, India

Website: https://bplmarcel.com

Please include sufficient details about your enquiry so that we can identify the issue and respond appropriately.