COOKIE POLICY
MARCEL – A Brand of Bhagwati Plyboard Limited
Last Updated: 9 October 2026
1. Introduction
This Cookie Policy explains how MARCEL, a brand of Bhagwati Plyboard Limited (“we”, “our” or “us”), uses cookies and similar technologies when you visit our website.
MARCEL is committed to respecting your privacy and providing a transparent online experience. This policy explains what cookies are, why they may be used on our website, and how you can manage your cookie preferences.
This Cookie Policy should be read together with our Privacy Policy.
2. What Are Cookies?
Cookies are small text files that websites may store on your computer, mobile phone or other device when you visit them. They help websites function efficiently, remember user preferences, understand how visitors interact with pages and, where enabled, support analytics and advertising activities.
Cookies may be classified as:
Session Cookies: Temporary cookies that generally expire when you close your browser.
Persistent Cookies: Cookies that remain on your device for a specified period or until you delete them.
First-Party Cookies: Cookies set by the website you are visiting.
Third-Party Cookies: Cookies set by external service providers whose tools or services may be integrated into the website.
3. Types of Cookies We May Use
Depending on the features and services enabled on our website, MARCEL may use the following categories of cookies.
A. Strictly Necessary Cookies
These cookies are essential for the proper functioning, security and basic operation of the website. They may support functions such as page navigation, website security and the operation of essential features.
These cookies cannot generally be disabled through our website’s cookie preference controls, although you may be able to block them through your browser settings. Doing so may affect website functionality.
B. Functional Cookies
These cookies help the website remember choices and preferences, such as language settings or other customisation options, to provide a more convenient browsing experience.
C. Analytics and Performance Cookies
Where enabled and permitted, these cookies help us understand how visitors use our website, including which pages are visited, how visitors navigate the website and whether users encounter errors.
We may use this information to evaluate website performance, improve content and enhance the overall user experience.
D. Advertising and Marketing Cookies
If advertising or marketing tools are implemented on our website, these cookies may be used to measure advertising effectiveness, understand visitor engagement or deliver more relevant promotional content.
Such cookies will be used subject to applicable consent requirements.
4. Third-Party Services
Our website may use third-party services to support website functionality, analytics, embedded media, social media integration or other digital features.
Depending on the services activated, these providers may place cookies or use similar technologies on your device in accordance with their respective privacy and cookie policies.
We encourage visitors to review the policies of relevant third-party providers. MARCEL does not control cookies independently placed by third-party websites or services.
5. How We Use Cookie Information
Where cookies are used, the information collected may help us to:
Ensure the website operates properly and securely.
Remember relevant preferences and settings.
Understand website traffic and visitor behaviour.
Improve website content, navigation and performance.
Evaluate the effectiveness of marketing activities, where applicable.
We do not intend to use cookies to collect personal information beyond what is necessary for the relevant purpose or permitted by applicable law.
6. Your Cookie Choices and Consent
Where required by applicable law, we will seek your consent before placing non-essential cookies on your device.
You may be provided with options to accept, reject or customise non-essential cookies through a cookie consent banner or preference management tool, where implemented.
You may change or withdraw your cookie consent at any time through the available cookie preference controls.
Please note that disabling certain cookies may affect some website features or reduce functionality.
7. Managing Cookies Through Your Browser
Most web browsers allow you to view, block or delete cookies through their settings. You can consult your browser’s help section for instructions on managing cookies.
Please be aware that blocking all cookies may prevent some parts of the website from functioning as intended.
Browser-level cookie controls may not automatically communicate your preferences to every third-party service.
8. Data Protection and Privacy
Information collected through cookies may, in certain circumstances, constitute personal data or be associated with other information relating to an identifiable individual.
Where applicable, such information will be handled in accordance with our Privacy Policy and applicable data protection and privacy laws in India.
We will take reasonable measures to ensure that information collected through cookies is used for legitimate purposes and handled appropriately.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our website features, cookie usage, technology or applicable legal requirements.
Any revised version will be published on this page with an updated “Last Updated” date. We encourage visitors to review this policy periodically.
10. Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us at:
Bhagwati Plyboard Limited
Brand: MARCEL
59 Chittaranjan Avenue, First Floor
Kolkata – 700 012
West Bengal, India
You may also contact us through the Contact Us section of the MARCEL website.